Direct mail is a vital part of today's marketing mix. Knowledge of its costs, advantages and disadvantages compared to other communication routes is essential for any marketeer.                                 

Optimus has researched and delivered a number of mailing programmes, as well as supporting existing programmes with media relations. Our own in-house resources, coupled to those of selected suppliers, means we can offer the mailing option as part of our service. Importantly, we can set the mailing route against alternative routes to help confirm the right choice for your project.

For clients with existing direct mail arrangements we can deliver crisp and powerful copy for sales letters and brochures as well as general customer information or newsletters .